from Review and study guide

from Review and study guide- biomed Question Answer What are four main tissue types and how does structure lead to function? How does the structure of epithelial tissue lend this form of tissue to its function? why does muscle tissue have the ability to do that other tissue types do not? What are the three types of muscle tissues? How do the structures and functions of the three types of tissues vary? What type of tissue is bone classified as? what primary function of this tissue type pertains to bone? why do you think the pelvis is often the first bone forensic anthropologists look to in determining sex from skeletal remains? The developmental occurrences you used to determine age stopped at age 25. what are other clues a forensic anthropologist may be able to use to determine age if the bones belong to a person over age 25? What is the difference between qualitative and quantitative data/evidence? what purpose does each form of data play in establishing identity? what key bones would forensic anthropologists use to establish a probable ethnic background? What skeletal features of this bone are key to identifying ethnicity? which type of bone and what are the specific bones that are best for height/stature determination? why is it best to have two or more bones for height calculations? what is the structure and function of DNA? What factor(s) determine the speed by which DNA fragments will move through an electrophoresis gel? What are restriction enzymes and how are the names of restriction enzymes derived? why would it be important to use more than one restriction enzyme when performing an RFLP analysis? In terms of positive and negative poles, describe the direction DNA fragments would move through an electrophoresis gel chamber and explain why? In reference to the use of restriction enzymes, describe the terms stickily ends and blunt ends. What is PCR?Define its role in DNA analysis? Briefly describe the three phases in the PCR process. what characteristics of electrophoresis gels make them useful in separating fragments of DNA? What are the two main subdivisions of the nervous system and what areas of the body make up these two subdivisions? how do the two main subdivisions of the nervous system work together to control the body? what are the main regions of the brain and the functions relating to each region? what is the basic structure and function of the neuron? How do the different types of neurons work together to send and receive signals? describe directional pathways and types of neurons involved. How are electrical signals crated and transmitted in the human body. describe the roles of ions in creating electrical impulses in the human body. what is a hormone? how to hormones interact with target cells? how do feedback loops help regulate the action of hormones? explain how the body decreases blood glucose levels if they are too high/ too low? explain how the body decreases thyroid hormone levels if they are too high? too low? how does a hormone imbalance lead to disease? give three specific examples. how is light focused by the eye? how do the eye and brain work together to process what we see? how does the eye perceive depth, color and optical illusions? What are the functions of the digestive system? how does the structure of each organ in the digestive system relate to its function? describe the main functions of the human digestive system. list major organs of the digestive system in order. next to each structure/organ, identify its function as one or more of the following: chemically digest food, mechanically digest food, absorb water and nutrients, and/or remove wastes. How do enzymes assist the process of digestion? which enzymes digest carbohydrates, fats, and proteins? Identify the sites along the digestive tract that each macromolecules is broken down. where is the energy located in the ATP molecule? what is the equation for the breakdown of ATP and the release of energy? describe alveoli and bronchioles.what happens in these structures? why are the vessels of the cardiovascular system wrapped multiple times around the bronchioles and alveoli? are there both arterial and venous capillaries around each alveolar sac? use the principles of diffusion to explain why oxygen molecules in the tissues of the lung go into the blood, and then in other tissues the oxygen molecules leave the blood. what are the main structures of the urinary system? what is the function of each of these structures? the bladder is composed of transitional epithelium, how does the structure of this tissue help with the function of the bladder? what are the main structures of the kidney? what is the function of each structure? in which sections of section of the kidney is the urine formed? what section of the kidney collects the urine? how does the urine move from the kidney out of the body? in which main regions of the kidney are the glomerulus and the Bowmans capsule located? in which main regions of the kidney are the collecting ducts and the loop of Henle located? explain the process of filtration, re absorption and secretion. which direction is the filtrate moving in each process? where does filtration, re absorption and secretion happen in the nephron? what is GFR? What is the purpose of re absorption in the nephron? in what direction are substances moving during the process of secretion? explain what these substances are and why they are excreted from the body.

Strategic approach to global events

Strategy is a major approach towards ensuring the success of any venture which takes place. It is worth noting that strategy exists where there are activities which need to be achieved and conquered. This implies that the world in which we live in requires approaches which ensure that the events which come up in the course of life are realized. There are global events which require strategy.Advertising We will write a custom essay sample on Strategic approach to global events specifically for you for only $16.05 $11/page Learn More In this case, these global events are embraced by many nations because they mostly have a positive impact to the nations in which they are hosted. In addition, they enable the participants to enjoy the new environment in which they are hosted. It is however worth noting that the economic benefits of hosting major events are not clear cut. For instance, hosting the Olympics, the soccer world cup and European championships gener ate economic benefits to the host cities and as a result there are massive competitions between nations and cities to host these events. Given our present state of knowledge of the economic importance of major sports events, it seems that the global demand of cities to host them exceeds the supply of economically significant events. Any single city therefore will struggle to devise an economic development strategy based on sport solely on the basis of sports events. This essentially leads to what we have mentioned in this paper as strategy. This paper is a briefing that covers the issues surrounding Olympics event which took place in the Beijing city of China in 2008. Olympics is a global event that is held after every four years at predefined destinations around the world. This event is associated with opening up of economic opportunities for the host country. Hosting such an event opens market opportunities for different organizations. History of the Olympics No other sporting eve nt in the last 100 years has had the widespread effects of the Olympic Games. Along with providing a venture for the finest athletes from a variety of sports, the games provide opportunities for spectators to enjoy international competition in virtually every world nation. Through the years, nationalism developed in the Olympics as every nation took pride in its athletes and created heroes for youth to emulate.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Modern Olympic Games started with the 1896 games in Athens, and they have taken place every four years since then, with some gaps due to world wars. Madrid is one of the four candidate cities currently bidding for to host the 2016 edition of the Olympic Games. The ancient Olympics were founded as a festival to honour the king of Greek gods, Zeus. The games were held every four years for more than 1,000 years, from 776BC to 393, AD. Only Greeks were allowed to compete, although athletes from Greek colonies in countries that are now Spain, Italy, Libya, Egypt, Ukraine, and Turkey gave the Olympics an international flavour. The last games were held in 393 AD, after which the Christian Emperor of Rome, Theodosius I, banned pagan worship. The Olympic Games are one of the enduring contributions of Greek civilization. In addition to fostering a strong belief in the value of athletics, the games produced notable works of art, music, and culture and celebrated individual achievement. Those characteristics sparked the rebirth of the Olympics not more than a thousand years later, in 1986. The games began again in Athens, with just 14 countries competing in sports: track and field, cycling, fencing, gymnastics, wrestling, swimming, weightlifting, tennis, and shooting. These modern Olympic Games have continued through political conflicts, world wars, and the passing of generations. The modern Olympic Games were revived by Baro n Pierre de Coubertin, a French educator. His vision was to replicate worldwide the positive effects of the original Greek Olympics founded in Athens. According to the Olympic charter, â€Å"Olympicism is a philosophy of life, exalting and combining in a balanced whole the qualities of the body, will, and mind. As these games take shape, they blend sport with a cultural touch.Advertising We will write a custom essay sample on Strategic approach to global events specifically for you for only $16.05 $11/page Learn More This creates a way of life which is based on the joy which is founded and established in efforts put in place by the athletes and the host cities. Consequently, this gives the educational value which is used as an example and respect for the universal and fundamental ethical principles. Effects of the Olympic Games The games profoundly affect their host city, the media who cover the contests, and the athletes who compete. This effect is fe lt in the years leading to the competition, and in many cases it lasts for years afterward. Most Olympic competitors devote their early years to development and training in the hope of some day qualifying for the Olympics. Once they finalize their dream, it becomes the defining factor in their life and sets the path for the years ahead. Many trade on their Olympic success as they move on to other professions. Host city Cities from around the world compete furiously to host the Olympic Games because of the potential prestige and financial benefits they offer. Sport venues are created or refurbished and endure once the Olympics end, used by athletes from the host country. Yet the costs of hosting can be daunting. In spite of the huge financial risks, the race for potential host cities has only heated up. Leading contenders for the 2012 summer Olympics were Paris, London, New York, and Moscow, and the city of London was awarded to host the event. For instance Beijing underwent rigorous vetting and presented their plans to the international Olympic committee boasting of their assets and the benefits of awarding the bid to them in the build up to these games. The city of Beijing worked towards establishing a serene city. This was achieved by sprucing up the city, removing decaying slums, and constructing new high rise buildings. Traffic and transportation are always the concern with so many people concentrated in one city during the games that new roads need to be built, transit system refurbished, and travel capacity expanded. New stadiums and athletic facilities are required for every Olympic Games. The host city begins by assessing the current facilities that are suitable and then constructs needed arenas, pools, and so on. The funding becomes complicated as various groups pitch in money in return for use or ownership of the facility long after the games end.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Beijing 2008 Olympics significantly affected the long term economic of the city and state. These Olympic legacies can be grouped into three categories: 1.The creation of world class facilities 2.The national and international recognition of the city through extensive media exposure. 3.Community benefits such as local volunteerism, job creation and training, youth programs, and funding for community development projects. It was in July 13, 2001, and the people of Beijing, china anxiously waited to hear the results. The election being held on this day could leave a unique legacy to the country of china and especially the city of Beijing. This was an important day since the 112th International Olympic Committee session which was being held in Moscow, Russia was to conclude and state which city was going to host the 2008 summer Olympic Games. Eventually, the city of Beijing was honoured to host the games and this meant that they had seven years to prepare. Essentially, when the IOC chooses a host city, there are many factors to consider which include the city’s history of terrorism, environmental concerns, and recent locations of the games. Hosting the Olympic Games is a great honour for a city and country; however it is also a very expensive business. Host cities need to prepare for the games; which is why the host city is chosen seven years before the Olympics they are to host. The city of Beijing had immense work to do in order to ensure that it had placed itself strategically for the vent. A careful plan which was prepared estimated that the planners needed over 5,000 tons of vegetables to feed everyone during the games. In addition, water was a big concern for this drought prone city. Essentially, the city needed approximately 3.89 billion cubic meters of water in 2008. There were 650 star – rated hotels and 4,000 common hotels to accommodate up to 500,000 visitors but homes and increasing its security in anticipation of the games. In order to keep the city safe, there was need to deploy about 20,000 policemen and 10,000 professional security staff for the event. One of the biggest challenges that the organizers had to deal with was the stadium. That is the stadium where the opening and the closing ceremonies as well as the track and field events would be held. The Beijing developed a national stadium which was later known as the â€Å"Bird’s Nest† which was located on the Olympic Green next to Beijing National Aquatics Centre. This design was arrived at after the Chinese government hosted a design competition in 2002 and awarded the design to architects Herzog and deMeuron with ArupSport and China Architecture Design and Research Group. Work commenced on March, 2004. The stadium which was developed could seat as many as 91,000 spectators during the games and is 330 meters long, 220 meters wide and 69.2 meters high. Built with 36 kilometres of unwrapped steel, the stadium cost over 423 million U.S dollars . PEST Analysis Performing a PEST analysis on the event involves analyzing all the Political, Environmental, Social and Technological factors for purposes of strategic management. Political factors Political factors play a great role in the success of this event. Since it is a global event, the interaction between citizens from different countries is inevitable. If there is political tension between a hosting country and any of the participating countries, many followers of the event may avoid travelling to the hosting country for fear of their safety. For example, political differences between many nations disrupted the occurrence of this event between 1938 and 1950. As a result, the event’s mission suffered a major setback. Therefore, the existence of a favourable political atmosphere between the event’s hosting country and the participating nations is vital for the success of this event. Environmental factors The environmental factors include the surrounding conditi ons for example weather and climate. The weather conditions that surround this event are those of the hosting nation. Because of differing weather conditions in different countries, moving to the hosting country for this event presented many weather related problems. In some extreme cases people avoided travelling to China because of the fear for harsh weather conditions. This negatively impacted on the event’s mission. It is therefore important that the stakeholders give environmental factors a serious consideration before choosing a location for this event. Social factors Social factors usually entail the cultural aspects of a population. These may include race attribute, articulations about health, distribution of age and gender. The Beijing based Olympic event only attracted people in their prime age. Therefore the target group for this event is people in this age bracket. About gender, it is evident that World Cup attracts more males than females. The strategies employed to attract people should therefore put these social factors into consideration. Technological factors These factors include various Olympic events got transmitted through television to interested parties at different parts of the world. This is an excellent aspect of technology that makes it possible for those who unable afford to travel to china to follow the main events at the comfort of their homes. Advancements in technology have also made it possible for people to book tickets and hotel accommodations online. This enhances customer satisfaction and an increase the chances of getting more customers.Through technology the mission of the event gets easily fulfilled. External Analysis External analysis of the event involves looking at the potential threats and opportunities that the event would face when aspiring to achieve its mission. Threats The successful occurrence of this event faced several threat factors. The first threat is political differences between participating coun tries. The presence of political differences among different nations increase the likelihood of the outbreak of war in the course of or before the event occurs. An example of the effect of politics on this event is the Second World War that brought the event to a dormant state between 1938 and 1950. During this period, the mission of this event was shattered because the political tension existing then could not allow it to occur. It is therefore worthy to mention that a detailed analysis of the political situation around the world is necessary before choosing that location for this event. The second threat is criminology. During this event most criminals take it as an opportunity to carry out their criminal activities. Those individuals who fall victim of these criminal activities may vow never to attend a similar event in future. As a result, the event would end up losing its popularity and this would only work against its mission. It is therefore important for the stakeholders to put in place security measures aimed at unmasking any planned criminal activity. The third threat to this event is competition from similar events which would result in divided attention consequently limiting the impact of the event on its potential customers and the economy at large. To avoid this, it is advisable that the major stake holders and those involved in planning for this event ensure that it does not coincide with any other similar or competing event. Opportunities Even though this event faced many threats it is important to consider the many opportunities that it faced externally. First, Millions of people struggle for the opportunity to witness a live coverage of the event while others opt to follow the same series of events through television. Therefore the impact of this event will be far reaching and it is an essential tool in carrying out what the mission statement says. Secondly, the event provides an opportunity for some Chinese business organizations to penetrat e new markets. Through sponsoring this activity, the sponsoring company gets the rights to freely advertise its products to the people attending the event. As a result, it will manage to expand its current customer base to a greater size and diversify its product variety through the inception of a new brand to the market during this period. Besides, it will increase its popularity beyond international boundaries. Consequently, the organization will have a competitive advantage over its rivals over a period that extends the whole event coverage period. The third opportunity lies in the impact of this event on the destination (China). Through china, the event gets the opportunity to popularize itself to the people of that country. Before this event is hosted in any country, adequate preparations in terms of infrastructural facilities are made. Some of the infrastructural facilities that underwent remarkable improvement are roads and play stadiums for example the Yankee stadium and the birds nest. Citizens from China benefitted greatly from this infrastructural advancement and back in their minds, they attributed them to the event. As a result they developed positive opinions about the event hence making it to technically promote itself. Recommendation of Strategic Approach for Future Improvement In order to give the most appropriate strategic approach for future development, Porter’s five-force model will come in handy. This model is essential in determining an organization’s position in relation to the impact of the forces described by Porter. According to porter, all organizations are affected by forces such as supplier power, buyer power, threat of new entrants, and threat of substitutes, buyer power and rivalry By using this five force matrix, a strategic manager is able to strategize on how to gain a competitive advantage over its rivals. Supplier power Since the application of this force is based on an industry that has suppliers of raw mater ials, another approach is applicable for the event under consideration. In the event’s case, the suppliers can be likened to sponsors of the event. Without suppliers, organizations would collapse. Similarly, without sponsors, the funding of the month old event would certainly be a difficult task. In order to ensure constant support every time the Olympic event is held the organizers of or stakeholders should endeavour to foster a good relationship with the potential sponsors. If this happens, then they would be certain that the event would always succeed in achieving its mission. Buyer power Like supplier power, buyer power would imply the people interested in attending or following the series of activities that underlie the start and completion of this event. The income generated comes from none other than the fans and viewers in various stadia for example Gold mountain stadium, Birds’ nest stadium and the Worker’s stadium among others. When their turnout is lo w, the revenue falls but when it is high, the revenue shoots up. Therefore the way the stake holders impress the fans through the event will always determine how much they generate or how many business opportunities they create for business organizations such as tourist hotels. Threat of New Entrants The threat of new entrant to the event comes in the form parallel events that may emerge and divert people’s attention from this event. The parallel events could be other sporting activities that threaten to fight for a share of attention from the event’s customer base. To overcome this threat, the event organizers and stakeholders should aspire to make this event their favourite. The reality on the ground, however, is that the world cup event does not face any threat of new entrants. Threat of Substitutes In the context of the event, a threat of substitutes refers to a new event that would emerge and take the place of this global event. Over the years, such threat has not been witnessed and it is unlikely that it may occur soon. Rivalry In the context of this global event, rivalry would refer to other events that seem to compete for attention from the event’s customer base. It would come from other sporting activities like rugby, athletics and football among others. Indeed, this event has many potential rivals. As a result, its organizers and stakeholders should put up measures that help to overcome this force. Conclusion The Olympic event played a major role in the creation of business opportunities and opportunities for enhancing its popularity. Through various advertisements in electronic media, the event promoted sales of products from its main sponsors for example Coca Cola. Holding this event also came with numerous benefits to the citizens of China. They benefited from improved or high quality road networks, high-class stadium facilities and high class hotel facilities among others. The influx of tourists both in the local and the inte rnational scale also generated foreign income whose time has already started. Locally made products got international recognition and this formed a new source of income. As a result, the economy of China got a major economic. Reference List Alan Tomlinson, CY 2006, National identity and global sports events: culture, politics, and spectacle in the Olympics and the football World Cup, SUNY Press, New York. Clark, G 2008, Local development benefits from staging global events, OECD Publishing, New York. Close, P, Askew, D Xu, X 2007 , The Beijing Olympiad: the political economy of a sporting mega-event, Taylor Francis, New York. Espy, R 1979, The politics of the Olympic Games,Volume 13, University of California Press, California. Girginov, V Parry, SJ 2005 , The Olympic games explained: a student guide to the evolution of the modern Olympic games, Routledge, New York. Goldblatt, JJ 2002, Special events: twenty-first century global event management, Wiley, New York. Goldblatt, JJ 200 7, Special events: the roots and wings of celebration, John Wiley and Sons, New York. Government, C 2008, 2008 Summer Olympics — Beijing, China, In the Hands of a Child, Beijing. Gregory, C 2008, Local development benefits from staging global events, OECD Publishing, New York. Hill, CR 1996, Olympic politics, Manchester University Press ND, Manchester. May, G May, MG 2010, Strategic Planning, Business Expert Press, London. McAndrew, M 2006, Historical dictionary of the Olympic movement, Scarecrow Press, London. Payne, M 2006, Olympic turnaround:how the Olympic Games stepped back from the brink of extinction to become the world’s best known brand, Greenwood Publishing Group, New York. Preuss, H 2004, The economics of staging the Olympics: a comparison of the Games, 1972-2008, Edward Elgar Publishing, Massachusetts. Price, ME 2008, Owning the Olympics: narratives of the new China, University of Michigan Press, Michigan. Rea, PJ Kerzner, H 1997, Strategic Planning: A Pr actical Guide, John Wiley and Sons, New York. Roald Bahr, LE 2009, Sports Injury Prevention, John Wiley and Sons, New York. Shaw, CA 2008, Five Ring Circus:Myths and Realities of the Olympic Games, New Society Publishers, London. Wout van Wezel, RJJ 2006 , Planning in intelligent systems: aspects, motivations, and methods, John Wiley and Sons, New York. Young, DC 2004, A brief history of the Olympic games, Wiley-Blackwell, New York. Young, K Wamsley, KB 2005 , Global Olympics: historical and sociological studies of the modern games, Elsevier JAI, London. This essay on Strategic approach to global events was written and submitted by user Jaylen Ochoa to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

International Political Economy Essay Topics

International Political Economy Essay TopicsThe topics for an international political economy essay must have a meaning to them. Many people want to know if what they write is right or wrong. In order to be clear, it is important to know what to write and why.Topic selection is a matter of preference. Some are natural, but others require more thought. It is okay to discuss your opinion. However, most subjects in this area are controversial.A topic chosen is not a requirement to complete the assignment. If you choose a subject, you have to do some research to be certain it is appropriate. There is no right or wrong answer for a topic, just as there is no right or wrong answer for a word puzzle. What makes a topic right or wrong is based on a variety of factors.Sometimes the main issue is corruption. If you feel it is important, you can research corruption in any country you desire. The United States has been very corrupt but there is no denying that the others have also been extremely corrupt. America's image has not changed in spite of those people who look at the world through a different perspective. Your essay must present the facts.Another consideration is government policy and how it affects the economy of the country. They are closely linked. Policies from the government affect all levels of business. If they are good, then businesses benefit. They are not always the same types of businesses.One thing to remember about the global political economy is that it is impossible to view it from a country or local perspective. The issues affecting another country will always affect the lives of those who live there. This means you cannot ignore another country completely.It is important information to include if you need to support your argument. The nature of your information can be determined by the topic you choose. Some topics are lengthy and others are short. Some topics are written as essays and others can be in articles.If you want to be prepared for all o f the international political economy essay topics you will come across, you need to research as much as possible. You will find many sources online that can help you with topics, but it is not enough to simply know the subject matter.

The Enlightenment essays

The Enlightenment essays The eighteenth centurys most exciting intellectual movement is called the Enlightenment. Its powerful dedication to reason and rational thought that until quite recently the era was sometimes characterized as the Age of Reason. The turn toward what became known by 1750 as the Enlightenment began in the late seventeenth century. Three factors were critically important in this new intellectual ferment. One, was a revulsion against monarchical and clerical absolutism and new freedom of publishing. Also, was the rise of a new public and secular culture. And not least, the impact of Scientific Revolution, particularly the excitement generated by Newtons Principia (1687). Newtons work seemed to prove that order and mathematically demonstrable laws were at work in the physical universe. Perhaps a similar order and rationality could be imposed on the social and political institutions. This ideal fired the imagination of the leaders of the Enlightenment, who gradually became known as philosophes, simply French for philosophers. But regardless of national origin, the name took hold for thinkers as diverse as the French writer Voltaire, the American scientist and statesman Benjamin Franklin, and the German philosopher Immanuel Kant (1724-1804). The French philosophes were the most outspoken and most radical of the century, and to this day when thinking of the Enlightenment, France is the first to come to mind. Late in the eighteenth century, Kant gave the most succinct definition of the Enlightenment: bringing light into the dark corners of mind, dispelling ignorance, prejudice, and superstition. Kant went to the heart of one aspect of the Enlightenment: its insistence that each individual should reason independently, without recourse to the authority of schools, churches, or clergymen. Kant hoped that the call for self-education and critical thought would mea ...

A Project Report On Marketing Plan For Kudu is a Saudi Arabia

Kudu is a Saudi Arabia based restaurant chain with over 327 store outlets across the country (Kudu, 2017). The restaurant was established with the aim to offer a unique dining experience for the people of Saudi Arabia. The restaurant has a highly trained staff along with great infrastructure to maintain the standard of services in terms of quality, efficiency and reliability. The restaurant has received ISO and HACCP SQF recognition for its consistency of service standards (Kudu, 2017). The customers can watch their orders being processed and rest assured that the food is being prepared in a neat, clean and hygienic manner. The goal of the company is to â€Å"offer a unique dining experience to the customers through quality and fresh food of restaurant† (Kudu, 2017). The restaurant has excelled in its services by maintaining its service standard and procuring fresh and quality food ingredients on daily basis. Thus, the restaurant has developed a sustainable business model that would ensure the longevity of the business and assist to reach its goals. Kudu has strategically positioned itself as a restaurant that offers fresh food to its customers through its open kitchen tradition where customers can watch the preparation of the recipes being cooked and packed (Kudu, 2017). The restaurant has adopted various marketing strategies to promote its products in the market of Saudi Arabia. The restaurant has a dedicated website through which customers can access all the detailed information on Kudu related to its menu, products, stores, quality services and required details. The restaurant also displays its latest products and offers through its website. The customers can choose from a wide range of offers such as combo offers, meal offers and the festive offers that are being served during an occasion. The core focus of the company is quality, reliable and efficient services and it has been able to maintain it over a long period of time (Kudu, 2017).   The targeted customers of Kudu include men & women, students & executives, youth an d adults, friends & families, who can enjoy the delicious breakfasts, lunch and dinner at the restaurant (Kudu, 2017). Kudu may have been able to create a trust among the customers through its quality and reliable services, yet it needs to expand its market in order to grow its revenue and profitability. The restaurant targets diversified customers including men & women, students & executives, youth and adults, friends & families. The restaurant also offers home delivery to the customers to increase its reach ability and overall sales revenue. The restaurant has great opportunity to target offices in the country. Another identified opportunity for the restaurant is introducing meal campaign for the professionals and executives. The plan proposes to offer meal for the executives and professionals at their doorsteps during their lunch time. After studying the marketing strategies of Kudu, it was identified that the company has a great opportunity to target the market of corporate and professionals (Egan, 2007). The executives and professionals are busy people who do not have time to go out for their meals during lunch hours. Since Kudu has established its restaurant store outlets across the country that serves a diversified range of customers, therefore, it is not able to serve the needs of these busy professionals. In order to offer great services, a brand must take care the needs and wants of its customers (Luther, 2011). Thus, a marketing plan would be developed that would aim to target this group of people. Marketing mix element is one of the concepts of marketing that is being mostly used by the company to develop their marketing plan by analyzing product, price, promotion and place (Lamb, Hair and McDaniel, 2008). Product: The product comprises of two components that includes meal combo and doorstep services at the offices of the professionals. The meal would comprise of three components including one main course (burger/sandwich/rice beef), one drink (Coke/fanta/sprite) and any one out of salad/fries/sweet dish. The menu would be different for every day so that the customers do not get bored of eating the same food. Now the meal would be served during the lunch hours of the professionals at the doorstep of their offices so that they do not have to travel to the restaurant. This would save their order time and travelling time. Thus, the concept of innovation is being applied to create reliable, consistent and efficient services. Price: Pricing strategy depends upon the paying capacity of the consumers (Kubicki, 2015)). In this situation economy pricing strategy would be appropriate so that executives can easily avail this service (Schindler and Schindler, 2011). Since a large group of people would be availing this service, therefore, the cost of the product would also reduce and the economies of scale would be easily achieved. Promotion: In the changing business environment context, digital marketing has become a popular marketing strategy and is being commonly deployed by the companies. Kudu could also use this strategy to reach its target audience. Social media marketing, email marketing and search engine marketing are the most commonly used approaches for this marketing. In this scenario, Kudu could utilize email marketing tactics in order to reach a larger market share. Further, in order to attract larger number of audience, the restaurant could offer discounts and offers to the executives (McDonald, 2007). Place: Since the plan has proposed office delivery of meal orders for the executives, therefore, importance must be given to timely delivery of the services. The delay would cause trouble for the customers as their lunch hours are fixed and they cannot afford to waste their time. In order to implement the plan, the company must develop effective marketing strategies to attract the customers (Percy, 2008). The product has already been developed comprising of executive meal for the customers. Now communicating about this service to the target customer is an important aspect of the plan (Shimp, 2008). Email marketing is one of the most effective strategies that is used to directly reach the potential customers. The data of the potential customers could be collected through various methods. After the email ids have been collected, an appropriate email needs to be developed that highlights the core message of the campaign. Subject of Email: The subject of the email must be able to capture the attention of the user so that the reader is compelled to open the mail. The subject line would be â€Å"Enjoy your meal comfortably at your office†. This is more likely to attract the attention of the reader. Message Strategy: The image below effectively communicates the subject of the campaign. Introducing Executive Platter Services for Executives and Professional! Save Your Travelling Time and Order Placement Time By Subscribing To Our Services. Enjoy our Scrumptious Meal with varieties and flavors. For more details, contact Kudu Restaurant team: Phone: 966 (1) 419 – 1440, Email: info@kudu.com.sa Forecasting is an important element of a marketing plan that helps to project the future trends in the market. It assists to analyze the future market conditions and how would the market respond to the marketing campaign. The marketing plan targets the market segment of commercial office that are located in the centre region of Riyadh. Initially, the targeted offices include the region of Bahrain Tower, Commercial Business District and Olaya Towers so as to deliver effective services. The target group comprises of around one thousand customers and around 20% of them are likely to respond to the advertisement. Thus, the team must prepare to be able to serve to around two hundred customers. There are several methods to measure and control the marketing campaign and include the following: Egan, J. (2007). Marketing Communication. UK: Cengage Learning EMEA. Kubicki, M. (2015). The Marketing Mix:  Master the 4 Ps of marketing. US: 50 Minutes. Kudu. (2017). Heritage. Kudu. Available at: https://www.en.kudu.com.sa/heritage [Accessed Online 5 May 2017]. Lamb, C.W., Hair, J.F., and McDaniel, C. (2008). Essential of Marketing. Cengage Learning. Luther, W.M. (2011). The Marketing Plan:  How to Prepare and Implement it. New York: AMACOM Div American Mgmt Assn. McDonald, M. (2007). Marketing Plans:  How to Prepare Them, how to Use Them. US: Butterworth-Heinemann. Percy, L. (2008). Strategic Integrated Marketing Communication:  Theory and Practice. US: Routledge. Schindler, R.M., and Schindler, R. (2011). Pricing Strategies:  A Marketing Approach. California: SAGE. Shimp, T.A. (2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications. US: Cengage Learning. Yeshin, T. (2012). Integrated Marketing Communications. US: Routledge.

Multi-Agency Working and Career Development in the Human Services Essay

Multi-Agency Working and Career Development in the Human Services - Essay Example Employees’ roles in organizations dealing with the above differ significantly. However, all that is required for employees is to assist individuals and communities faced with the above challenges function in the best way possible. In a human service organization that deals with the bettering of the lives of street children and orphans such as St. Michael’s orphanage, a social worker is expected to have the ability to evaluate the different challenges that face the patients in question. He should also show patience, understanding and, care when dealing with children since they all require specific attention since their backgrounds vary, and thus, is their problems. An employee in such an organization should have the ability to identify, analyze and select interventions that are appropriate in helping the organization attain its goals and also help the patients in finding a solution to their problems. This may include social assistance, guiding and counseling as well as encouragement. It requires an understanding of the organization values and goals, ethics of the human service and also the approval of the patients’ lifestyle (Renee, 2012, 4). The worker should be in a position to come up with an action plan, for an identified problem and also implement it. This, therefore, calls for the ability and knowledge to analyze problems, decisions and design work plans (Renee, 2012, p.4). The social worker should show high accountability and coordination abilities with other agencies and professionals in the delivering of services. Excellent communication and interpersonal skills is another quality that the social worker should not lack. The job calls for self discipline, timely management and self motivation to be able to carry out his/her role effectively and efficiently. Should also be ready to attend court hearings, thus knowledge on human rights and law is an added advantage (Renee, 2012, p.4). Nonetheless, the worker is

Cost Concepts and Their Application Essay Example | Topics and Well Written Essays - 1000 words

Cost Concepts and Their Application - Essay Example Examples are number of units of output and direct labour hours (Datar, Horngren, & Foster 1999, p. 27 - 58). Costs are classified so that data obtained from them will be useful to management. Costs can be classified (1) by the nature of the cost items, (2) with respect to the accounting period, (3) by their tendency to vary with the level of activity, (4) by their relation to the product (product costing), and (5) for analysis or decision making (Datar, Horngren, & Foster 1999, p. 27 - 58; The Hong Kong University of Science and Technology 2000). In a manufacturing concern, the two main types of cost items are manufacturing costs or factory costs and commercial expenses. Examples of manufacturing costs include direct material costs, direct labour costs, and factory overheads. Examples of commercial expenses include selling and distribution costs, administration costs, and financial costs. With respect to the accounting period, costs could be capital expenditure or revenue expenditure. Capital expenditure is intended to benefit future periods and classified as an asset. For example, the pur chase of fixed asset is a capital expenditure. Revenue expenditure benefits the current period and is classified as an expense. The distinction between capital expenditure and revenue expenditure is essential for proper matching of costs and revenues to accurately determine periodic profits. By their tendency to vary with the level of activity, costs could be classified as variable costs, fixed costs, semi-fixed costs or step costs, and semi-variable costs. Variable costs are costs that vary directly in proportion to change in activity or volume of a chosen cost object. Fixed costs are costs that do not change with changes in level of activity or output over a certain time period or relevant range. Relevant range is defined as the range of activity over which the amount of fixed expenses and rate of variability remain unchanged. This applies to all expenses, whether they are fixed, variable, or semi-variable. Semi-fixed costs or step costs are costs fixed over a certain range of out put but jump to a new level when the range is exceeded. Semi-variable costs show characteristics of both fixed and variable costs. A minimum of some expenses has to be maintained in order to maintain operational readiness. At this level of maintenance costs are fixed. Beyond this level costs become variable. By their relation to the product (product costing), costs can be divided into direct costs and indirect costs. Direct costs are costs that can be easily traced to the cost objects. Indirect costs are costs that cannot be easily traced to the cost objects. For the purpose of analysis and decision making, costs are classified into incremental costs, differential costs, sunk costs, avoidable costs, unavoidable costs, marginal, and opportunity costs. Incremental costs is the difference in totals between two alternatives or the addition cost of making a change, such as increasing the activity level or adding a new product line. Differential costs are costs that change in response to an action. Sunk costs are costs that have been incurred in the past and that cannot be changed. It is therefore irrelevant for decision making. Avoidable costs are costs that may be avoided if an activity is discontinued or if another alternative is adopted. Unavoidable costs are